There are two angles to this:
- Are you doing too much in your business?
- Are your offers too broad?
Let’s tackle each one here and I’ll show you why doing more isn’t getting you more. First off look at what you’re doing in your business. Where are you spending your time and energy and are your efforts getting your results?
I’ve helped clients who tell me they’re spending loads of time on social media doing so much promotion that all their energy is drained and they aren’t getting conversions from clicks to sales. When I go to look at their social media sites, I discover that they’re spread too thin. You don’t have to be everywhere to get noticed. Pick a platform, or two (preferably not run by the same company) and build your audience. Leave your accounts on the other platforms alone for now, basically in holding until it’s time to nurture them.
Suddenly, there’s a lot of time and energy freed up right there.
If you’re someone who’s trying to build an audience on YouTube, and you find yourself filming videos for 2/3 of the month, leaving little time for client work, it’s time to look at how you can make things more efficient there. Can you combine videos? Shorten them? Reduce or remove editing? Are there tools you can use to make tagging etc easier (hint: yes there are).
If you’re doing one to one coaching and you’re booked solid, not getting a break, it’s time to look at group coaching or even passive courses and programs. We have a finite amount of time in each day, and in each week, and when you need to be present exchanging time for money, there’s most definitely a ceiling you’re going to hit.
What we want to do in all areas of your business is to examine where you’re being inefficient and then create systems to help you do less but get better results. No one starts a business thinking, gosh I want to work MORE hours for equal or less pay than a job! Next, let’s look at your offers, brand message and how you appear online. You may want to appear flexible and with a wide range of services but what your potential clients are seeing is that you are a tuba player, dog walker and gynaecologist.
See, you may have those skills, and huzzah if you do, but you don’t want to toot your own horn about them. (I’m sorry, I couldn’t help it!) Out of the services that you’re offering, what is the one thing you should focus on to get clients in the door? Literally pick a skill and build your offers around that.
Everyone these days is busy and distracted. We have been for a while, but top it off with a fear of death and destruction, not to mention political disarray and you’ve got much of the world only half reading or consuming content with only part of their brains. That’s no one’s fault but evolution; when it feels like our survival is at stake, our brains focus on surviving with everything else becoming secondary. By simplifying your message about your services, you’re making it easier to capture the attention of your audience.
If you’re still stuck on this idea, and thinking, “what the HELL, Paula?”, well then ask yourself if who you’d hire: a specialist or a generalist? When you streamline your offers and your brand message, you become the sought after, and well-paid, specialist.
There are always ways to make business more efficient and more focused, leaving you with the room to grow your reach and your revenue. All it takes is the willingness to examine what you’re doing and saying, and then change things up.
Need help with that? Hit me up!